BrandlCreative
CASE STUDY · HOSPITALITY

38% fewer no-shows.
Halftone Cafe Group.

A booking automation that confirms, reminds, and rebooks no-shows automatically. Front-of-house stopped chasing reservations. Tables filled themselves.

-38%
no-show rate
8 hrs
of FOH admin saved weekly
3
venues, one system
PROBLEM

Halftone runs three venues with separate booking systems and a manual SMS confirmation process. No-shows averaged 18% on weekends. Staff spent the first hour of every shift sending reminders by hand.

SOLUTION

We unified the three booking systems into one connected stack with automated multi-touch confirmations (24h SMS, 2h SMS, 30min if not confirmed). Cancellations route to a waitlist that auto-books the next available customer.

OUTCOME

No-show rate dropped from 18% to 11%. Front-of-house staff stopped doing reminder admin. Waitlist captures fill 70% of cancelled slots within minutes.

Disclosure

Case study published with client permission. Numbers verified against client systems of record. Names and details may be paraphrased for clarity.