Sam was losing roughly one in four after-hours jobs to missed calls and slow callbacks. Mornings started with two hours of voicemail triage before any actual work. The phone was the business and the phone was breaking.
We deployed an AI receptionist trained on Northfield's own call transcripts. It answers in the same tone Sam does, asks the four questions he asks (address, problem, urgency, photos), and books direct into Tradify. We connected it to his existing CRM so customer records update automatically.
Six months in, every after-hours call is answered. Sam starts the day with a calendar already filled with qualified work, not a voicemail queue. The team picked up two new vans on the back of the recovered capacity.
Case study published with client permission. Numbers verified against client systems of record. Names and details may be paraphrased for clarity.